/ ABOUT ME

Bart Warrot.

Developer by training, 12 years marketer, today fully in AI.

Growing up, my parents ran a petrol station, a car wash, and a sandwich shop at the same time. I always saw people who worked hard and learned how to do things along the way.

At 14 I built a Dragon Ball Z fan forum/game in PHP. No tutorial, no budget, no one to ask. It worked. I kept building things after that.

After IT school I traveled for a while. Spent time in Thailand training Muay Thai, met someone doing SEO for Irish companies at Irish salary rates. Before I flew home, I had my first client signed, no-cure no-pay. He stayed for five years. I never really stopped freelancing after that. Not because I had a plan, but because the flexibility suited me and the results came.

Over twelve years the work evolved: web design, SEO, performance marketing, enterprise analytics, and now AI. Each step the same pattern: I saw something interesting, went deep on it, made it useful. I'm a certified Data Protection Officer for the same reason: I work with a lot of data and I wanted to actually understand the responsibility that comes with it.

Learning is a permanent thing for me. Books, audiobooks, podcasts, courses, seminars. If something catches my interest, I don't let go until I understand it properly.

Download CV
Bart Warrot
/ OUTSIDE OF WORK

Dad of two.

Besides AI and code, I'm mostly a dad. Jade (3) is figuring out the world on her bike. Lucas (6 months) is discovering everything from his water mat. They're the reason I choose remote where possible and projects that give energy.

I've boxed for about ten years, with Muay Thai, BJJ, and Krav Maga in the mix. Motorcycles. Kettlebells. DJ'd for years. And I've gone through phases with some stranger hobbies: juggling, fire breathing, unicycling, Rubik's cubes. If it looked hard to learn, that was usually reason enough to try.

JadeJade, 3 years
LucasLucas, 6 months
/ EXPERIENCE

From developer to full-stack marketer and back to code.

YEARSROLEDETAIL
2010 – 2014
Family business
First work experience in the family business. Practical, pragmatic foundation.
2014 – 2023
Freelance Performance Marketer & Head of SEObartwarrot.com / BW Digital BV
9 years freelance. Clients like Baunat (luxury diamonds), Authority agency (as Head of SEO during the run), Napoleon Games, Moore. SEO, tracking, Core Web Vitals, migrations, the technical layer of performance marketing.
2023 – 2024
Senior Performance Consultantdelaware · Belgium
Enterprise-scale consulting: Etex Group, Barco, Komatsu, Covestro, Lamb Weston, Acerta. On top of the day job, all-in on AI.
2025 – May 2026
Senior Performance Marketer & AI LeadIndie Group
AI implementation lead: RAG agents, product image generation, GEO tooling. Running internal "Prompts & Pizza" nights. 4/5 part-time so there’s room for my own SaaS.
/ CERTIFICATIONSIncluding DPO, a rare combo when working with AI.
GDPRData Protection Officer 2025
GDPREXIN Privacy & Data Protection
AnalyticsGA4 Certified
PaidGoogle Ads
MartechHubSpot Marketing
SEOHubSpot SEO
DataDatabricks Lakehouse
MethodAgile / Scrum
/ CONTACT

Let’s build something.

A concrete AI implementation, a marketing strategy question, or want to spar? Send a mail, I reply within one working day.